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Paragon Premium Cannabis

Paragon Premium Cannabis - B2B Ecommerce for Growth and Dispensary Acquisition

Client

Paragon Premium Cannabis

Location

Tipp City, OH

Project Type

E-Commerce Web Development

Date

July 2024

Project Overview

This case study details the development of a B2B e-commerce website for Paragon Premium Cannabis, a leading cannabis grower in Ohio. The website serves two primary functions:

1. B2B Functionality: Provide a user-friendly platform for dispensaries to browse cannabis strains, manage orders, schedule deliveries, and track order status.

2. Dispensary Acquisition: Drive traffic from dispensaries seeking high-quality cannabis products and convert them into long-term Paragon clients.

Advanced SEO Campaign

Comprehensive SEO Campaigns Actively Managed

E-Commerce Store

Keeping website and app data updated in real-time.

monitor frame paragon ohio

Technology Stack

Content Management System (CMS): WordPress

E-commerce Platform: WooCommerce

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WordPress
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Woocommerce

SEO Optimization:

The website is heavily optimized for search engines to attract new dispensaries. This includes:

  • On-page optimization: Keyword-rich content, meta descriptions, and title tags.
  • Technical SEO: Fast loading speed, mobile responsiveness, and clean code.
  • Content marketing: Regular blog posts and informative resources for dispensaries.

Website Features:

  • Strain Showcase: High-quality product images, detailed descriptions, and terpene profiles for each cannabis strain.
  • B2B Ordering: Streamlined ordering process with secure payment options for dispensaries.
  • Order Management: Dedicated portal for dispensaries to manage orders, track deliveries, and view order history.
  • Store Geolocation: Functionality for consumers to find dispensaries carrying Paragon products in their area.

Marketing Strategy:

  • SEO: Targeting relevant keywords to attract dispensaries searching for premium cannabis suppliers.
  • Content Marketing: Educational blog posts on cannabis strains, industry trends, and dispensary management.
  • Social Media Marketing: Engaging content on social media platforms frequented by dispensary owners and managers.
  • Email Marketing: Targeted email campaigns to dispensaries showcasing new strains, promotions, and industry insights.

Results:

  • Increased website traffic from dispensaries searching for B2B cannabis suppliers.
  • Improved conversion rate of website visitors into Paragon dispensary clients.
  • Enhanced brand awareness within the Ohio cannabis dispensary community.
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