Did you know that over 85% of top-performing real estate agents use a CRM daily? In today’s fast-moving market, staying organized and responsive isn’t optional in fact it’s essential. From nurturing leads to closing deals, the right app for real estate agent can make a big difference. CRM can help agents manage everything in one place. Whether you’re a solo agent or managing a growing team, having the right tech at your fingertips can mean the difference between a missed opportunity and a signed contract.
Why You Need a CRM App For Real Estate Agent
Agents juggle a lot every day from calls to emails, property showings, and paperwork. A strong app for real estate agent handles more than just contacts. It also helps with task tracking, marketing, mobile access, and connecting to your favorite platforms.
Many of these tools also double as real estate marketing apps, helping you reach leads and stay visible online. Let’s look at the top CRM picks in 2025 that real estate professionals love.
Top 10 CRM Apps for Real Estate Professionals
Here’s a closer look at some of the most dependable CRM platforms used by agents and real estate businesses in 2025:
1. Agile CRM ( Great for Complete Workflows)
Rating: 4.7
Starting Price: Free option available; paid plans begin at $14.99/user/month
Why Choose It: Agile CRM brings all essential tools under one roof from lead scoring to building landing pages. Ideal for agents juggling multiple properties.
2. Pipedrive (Ideal for Email Campaigns)
Rating: 4.6
Starting Price: $14/user/month
Why Choose It: Pipedrive is known for smooth email workflows. It helps you follow up with leads and turn messages into deals.
3. Odoo ( Great for New and Growing Teams)
Rating: 4.4
Starting Price: $31.10/user/month
Why Choose It: Odoo is beginner-friendly with tools tailored to real estate tasks. Their free version supports unlimited team members, making it startup-ready.
4. Follow Up Boss (Tailored for Smaller Teams)
Rating: 4.3
Starting Price: $69/user/month
Why Choose It: Follow Up Boss is built with real estate pros in mind. It syncs with tools you already use, helping small teams stay connected.
5. Freshsales – Great for Agencies Watching CostsRating: 4.2Starting Price: Free option; paid plans from $11/user/monthWhy Choose It: Freshsales supports task automation and lead management while being affordable. A smart choice for agencies growing on a tight budget.
6. Salesforce – Best for Integration OptionsRating: 4.1Starting Price: $25/user/monthWhy Choose It: Salesforce works well with a wide range of software. Perfect if your agency uses different tools and needs everything in sync.
7. HubSpot – Flexible and Easy to CustomizeRating: 4.1Starting Price: Free plan available; paid plans start at $20/user/monthWhy Choose It: HubSpot lets you tweak workflows to suit your style. It includes strong tracking, email features, and automation settings.
8. Apptivo – Best for Handling PropertiesRating: 4.0Starting Price: $20/user/monthWhy Choose It: Apptivo mixes CRM functions with tools for property management. Great if you manage rentals, leases, or maintenance tasks.
9. Close – Strong for Sales OutreachRating: 3.9Starting Price: $29/user/monthWhy Choose It: Close is built for direct communication. It comes with calling and texting features, ideal for agents reaching out to new clients.
10. Lone Wolf (formerly Propertybase) – Built for Bigger TeamsRating: 3.9Starting Price: $39/monthWhy Choose It: Lone Wolf is suited for large teams. It offers mobile access, document management, and internal messaging for smooth teamwork.
How Real Estate Agents Can Get Even More from CRM Apps
While choosing a CRM app is a great first step, how you use it matters just as much. Think of your CRM as more than just a digital phone book. It should be your command center. With the right setup, it becomes the tool that manages every part of your business. From the first client chat to the final deal.
Start by setting up your CRM to track your most important leads. Use the tagging and labeling features to group contacts. Then automate your follow-ups. Most CRM apps for real estate agents come with email templates and scheduling tools. Be sure to use them! This saves you time and helps you close faster.
Now, let’s talk marketing. CRM platforms aren’t just for sales. Many of them are also powerful real estate marketing apps. You can run email campaigns, track who’s opening your messages, and follow up with leads at the right time. Some even let you post to social media, all from one place.
And don’t forget the power of integrations. Your CRM should connect with your listing software, calendar, and even your mobile. That way, your business runs smoothly whether you’re at your desk or showing a home.
What to Look for in the Best Real Estate CRM App
With so many options out there, it’s easy to feel overwhelmed. But the right app for real estate agent should do three big things:
simplify your tasks, grow your leads, and help close more deals. Trick is to start by choosing one that’s built with real estate needs in mind. Look for features like contact tagging, lead scoring, and automated follow-ups. These tools save you hours every week. Next, make sure it fits your team. Are you solo, or do you have a group of agents? Some tools work better for individuals, while others shine for larger teams.
Also, ask how it handles marketing. Many real estate marketing apps include email campaigns, landing pages, and lead tracking. These tools help you stay in front of clients even when you’re busy showing properties. And don’t forget mobile access because real estate happens everywhere, not just in the office.
Finally, test it out. Many top apps offer free trials or demo versions. Use those to see what works best.
Final Thoughts
Picking the right app for real estate agent can help you stay ahead. Whether you’re just beginning or running a full agency, a good CRM helps manage leads, save time, and offer a better client experience.
At Digite Brain, we help agents choose the best CRM and real estate marketing apps to match their needs. Want help setting it up? Reach out to us today. Let’s make your real estate business smarter and more efficient.
